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Started by Shawn Stussy and friend Frank Sinatra, Jr. (no relation) in the early 1980s, Stussy has become a staple in the men's street wear market. They gather design influences from a number of southern California sub-cultures creating everyday pieces for the fashion forward man and woman. Their first flagship store in Soho, New York opened in 1988 the brand quickly became the epitome of cool for the young, urban consumer. Although no longer run by Shawn Stussy, the brand's consistent design aesthetic and quality has remained the same since it's creation in the 1980s.